Where ideas turn into beloved brands
Hidden a bit from its neighbors, up its curvy entrance road along the side of a heavily-wooded hill, lies “JFB” – as it’s known by General Mills employees. It’s been there, on a former farm pasture, for over 60 years now.
The research complex welcomed its first group of 75 scientists, technicians and service staff in December 1960.
Many of the brands you’ve had in your home – and still do today – came from the minds of the innovative people who have worked inside JFB over the last 60 years.