History
Sixty Years of Giggles: Celebrating the Doughboy’s Sweet Legacy
We’re celebrating the Doughboy’s big birthday — November 7, 1965 — by looking back at the creation and the enduring popularity of “Poppin’ Fresh.”
The "Birth" of the Doughboy
The concept for the Doughboy came from Rudy Perz, then the creative director at the Leo Burnett ad agency in Chicago, Illinois. Perz imagined him popping out of a can of Pillsbury refrigerated biscuit dough.