Mai 11, 2021
News Release

General Mills and NFWF announce partnership to accelerate the adoption of regenerative agriculture

Projects supported by General Mills will help farmers improve soil health and water quality, and reduce greenhouse gas emissions.
Close up of brown bird on bush

WASHINGTON, D.C. - The National Fish and Wildlife Foundation (NFWF) today announced a partnership with General Mills that will support important conservation efforts on working lands in the Great Lakes Basin (Michigan and Wisconsin) and the Southern Great Plains (stretching from Nebraska to Texas).

Through NFWF’s Sustain Our Great Lakes and Conservation Partners Programs, this new partnership will accelerate the adoption of regenerative agriculture to improve soil heath and water quality, while also enhancing vital habitat for fish and wildlife.

Regenerative agriculture emphasizes a comprehensive, holistic approach to land management that rebuilds soil productivity, strengthens the health of ecosystems and supports community resilience. Regenerative agriculture is a systems-approach to farming and ranching that integrates multiple land management principles, including: