The Cheerios O has always stood for oats

To remind consumers that Cheerios are made from oats, the brand is releasing limited-edition boxes featuring its original name that it used 80 years ago: “Cheerioats.”

Always oats. Always heart healthy.

“Cheerioats” debuted in 1941 as one of the first oat-based ready-to-eat cereals (we changed the name in 1945 due to a legal objection).

To celebrate the brand’s anniversary, and highlight the oats, Cheerios is offering a retro, limited-edition Cheerioats box.